Celebration of surfing, film, art, and music comes to Encinitas from September 14-21
ENCINITAS, Calif. (Aug. 29, 2024) – Solento, the award-winning USDA-certified organic tequila, has announced the fourth annual Solento Surf Festival (SSF) presented by Outerknown from September 14-21. Curated by Solento founder, Surfer Magazine’s “25 Most Powerful People” and award-winning filmmaker Taylor Steele, SSF offers a week-long celebration featuring a Seaside Beach takeover, film festival, and cultural events that blend surf culture and Solento’s “take it slow” philosophy of living in the present.
Credit: Solento
Solento invites the community to live in the moment by immersing themselves in a series of unique events including:
- Seaside Beach Takeover: On September 14 from 8 a.m. to 6 p.m., the Solento Surf Festival will take over the iconic Seaside Reef with a surf contest, live music, local food vendors, a beach bar, partner activations, and more. This event is open to the public and free of charge.
- Film Festival: From September 19-21, the historic La Paloma Theater will host a film festival showcasing a curated selection of the year’s most exciting new surf films over three days. The festival will include screenings, panel discussions, raffles, live music, food, and drinks. Of note, tickets will be limited and available to purchase at https://solentotequila.com/pages/surffestival. Highlights include:
- Select films featuring talent, such as Kelly Slater, Noa Deane, Asher Pacey, Parker Coffin, Taro Watanabe, Levi Swanson along with the work of highly-esteemed directors, including Taylor Steele, Logan Dulien (Chucky), Keith Malloy and more. The full lineup will be updated on Solento Surf Festival’s website.
- A pre-screening meet and greet at Outerknown’s Carlsbad retail location held on September 21.
- Community Activations & Art Show: On September 17 at Four Moons Spa, the community is invited to enjoy works by Todd Glaser, Dave Muller, Jim Olarte, Oriana Poindexter, Mark Cunningham, and Schuyler Beecroft while sipping complimentary drinks from Solento, Kove, and Sydney Beer Co., and live music by Jon Swift.
Credit: Solento
“I am thrilled to bring the Solento Surf Festival back for a fourth year to my hometown of Encinitas,” said Taylor Steele, founder of Solento Organic Tequila. “Year after year, the festival continues to grow and provide a unique space for the community to come together and we’re excited to partner with Outerknown to offer an even more immersive experience. Each element is intentional in celebrating surf culture in its many forms while also being present and celebrating the slow.”
The Solento Surf Festival is supported by Outerknow, Yeti, Sun Bum, United Airlines, Vive Organic, and Electra Bicycle Company, along with local community partners. Raffle, surf contest, and drinks sales will support Surfrider Foundation, an environmental non-profit dedicated to protect and preserve the world’s oceans, waves, and beaches.
Tickets to the Solento Surf Festival are available for purchase at https://solentotequila.com/pages/surffestival.
About Solento Organic Tequila
Made for those who appreciate the ritual of slowing down and being present, Solento is an award-winning, USDA certified organic tequila range. The name Solento is based on the Spanish translation of the words “slow sun”. Solento celebrates the slow. Their certified organic agave grows slowly under the Mexican sun for seven years and is harvested in small batches from a single estate in Jalisco.
Credit: Solento
Championing field-to-sip organic craft, Solento’s award-winning team has been producing tequila for over 60 years. They practice a production process that respects the environment and favors quality over quantity. Harvesting in small batches from a single estate, our jimadors are meticulous in their technique; they carefully remove the bitter stem leaving behind only the naturally sweet parts of the agave.
