Eat/Drink/Play

Once upon a time where was a catalog that appeared in public in 1974. The catalog was unlike the Sears catalog or anything else as it had as its focus, men. It is true that 1973 saw the launch of Playgirl magazine, but this was a catalog about fashion, style and sex appeal. And it changed culture. It is likely that the International Male catalog spurred the onslaught of gay men to gyms across American in the late 70s. It helped redefine the notion of masculinity featuring ruggedly handsome models parading on oceanfronts across the world. And it was free.