Del Maguey recently proudly introduced its latest expression, Del Maguey Vida® Puebla, expanding its celebrated Single Village® tradition. This new offering brings the heritage of Del Maguey Vida® Clásico, originally produced in San Luis del Rio, Oaxaca, to a cutting-edge palenque in Axocopan, Puebla.
Launching in major US markets, Del Maguey Vida® Puebla invites new drinkers to explore its Mezcal portfolio while showcasing the artisanal craftsmanship of its original partner producers. Produced in one of Mexico’s key Mezcal regions, Del Maguey Vida® Puebla aims to innovate and lead within the category.
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Photo Credit: Tip Supply (@tip.supply)
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Photo Credit: Tip Supply (@tip.supply)
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Photo Credit: Tip Supply (@tip.supply)
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Photo Credit: Tip Supply (@tip.supply)
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Photo Credit: Tip Supply (@tip.supply)
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Photo Credit: Tip Supply (@tip.supply)
Del Maguey Vida® Puebla is an excellent introduction to Mezcal, with its approachable flavor profile and competitive price. The expression features savory and bright aromas with notes of roasted agave, citrus, white peach, and candied pine. The volcanic rock in Puebla’s soil imparts a distinct minerality, making this Mezcal a true reflection of its origin.
To celebrate the launch, Del Maguey threw a Mezcal Happy Hour at LA’s Casa Vega restaurant. During the event, LA’s Del Maguey Agave Ambassador, Jennifer Oakley, guided guests into a deep dive through the heritage of one of the world’s finest mezcal portfolios. Attendees enjoyed Del Maguey Vida® Puebla Negronis, Old Fashioneds, Margaritas, and a few of Del Maguey’s coveted sipping mezcals, including: Chichicapa, Tobalá, and Santo Domingo Albarradas.
Photo Credit: Tip Supply (@tip.supply)
Co-founder Steve Olson emphasizes the brand’s commitment to sustainable growth and traditional processes. “We saw the need and wanted to show it’s possible to grow in the right way: by creating a liquid that’s sustainably produced, with respect to the land, plant, and environment, honoring traditional process and culture and the people who make the Mezcal,” Olson says. “We felt it was our responsibility because we opened the door to this culture by introducing the category to the world.”
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Photo Credit: Tip Supply (@tip.supply)
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Photo Credit: Tip Supply (@tip.supply)
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Photo Credit: Tip Supply (@tip.supply)
Founder Ron Cooper, who fell in love with Mezcal in Oaxaca over 25 years ago, established Del Maguey to highlight the unique artisanship of each producer. Del Maguey Vida® Puebla continues this legacy, inviting new enthusiasts to discover Mezcal and celebrating the brand’s rich history and future.
Bottled at 40% ABV, Del Maguey Vida® Puebla will debut in select states in March 2023, including NY, CA, FL, TX, IL, and OH, and will be available nationwide by July 2023 (SRP: $37.99 / 750ML). For more information, visit their website and follow on Instagram.
