Milli Point Two Opens its First U.S. Show Room in Beverly Hills

Milli Point Two Opens its First U.S. Show Room in Beverly Hills

by | Sep 23, 2024

Beverly Hills, CA – Contemporary menswear brand Milli Point Two debuts its RED drop; a cohesive 12-piece collection of standout silhouettes in red (and blue) leather garments, built upon the foundation laid by the inaugural ‘Day One’ collection, marking a vibrant evolution in Milli Point Two’s creative direction, and highlighting the brand’s fearless approach to design. The ‘RED’ drop is an initial step from inside the walls of the European label’s recently launched flagship on Canon Drive (Beverly Hills, CA) assembly. Despite its name, the color palette is led by color-block’ esque etchings of red and blue, symbolizing the primary colors of America. The bold palette also acts invasively as a representation of the brand’s intervention into the colder hues of 90s-inspired mise-en-scène. Designs are deliberately raunchy with a ‘rockstar meets grunge’ attitude. The RED collection will be available to shop by appointment at the brand’s flagship 333 N. Canon Dr. Beverly Hills, (CA) 90210, to make an appointment click here.

Credit: Milli Point Two

Some of the RED hero styles include the: Flocker raincoat, a luxurious take on a classic packable raincoat design, oversized and made from 100% Italian nylonide silk / Dissector jacket, a heavy premium leather trucker jacket ft. a boxy oversized shape with a prominent crop / Anthea pant, a leather streamlined bootcut pant inspired by classic boxing attire, featuring a silk waist-line insert that resembles boxing shorts that protrude from the pant waistline, the pant features elongated back pockets with removable patch, and the Netherfront leather vest, a leather heavyweight  full-grain function-meets-luxury fabric, all clad in blocks of vibrant red and blue, featuring the label’s signature ‘3D’ finish, to name a few.

Credit: Milli Point Two

The accompanying RED campaign is heavily inspired by every raving and raging subculture from the 90s. For the shoot itself, the central inspirational framework was 90s Wall Street, the golden years of power suiting and office extravagance. The visuals were shot in a ‘stereotypical 90s office’ setting, with its characters hinting at a love/lust triangle scenario, that puts a lifelong friendship to the test. In the flurry of tobacco smoke, hardwood executive tables and analog printers, stand the otherworldly red-blue garments, striking through the narrative, leaving a taste as though the characters come from a parallel future, while still trying to assimilate to the frenetic life of the 90s.

“There was a lot of thinking, rethinking and (oftentimes) overthinking involved before we noticed that the true solution was right in front of our eyes. It lies in everything that we’ve done so far, just brought up to the next level considering fabrics, color finishes, and cuts, with a few surprises along the way. The RED collection symbolizes our first venture into a series of experimentational episodes on our base aesthetic, as well as a deep dive into the anatomies of our signature pieces.” –Tomislav/Tomo (Founder / Designer / Milli Point Two).

About Milli Point Two

MILLI POINT TWO is an independent advanced contemporary fashion brand founded by the Croatian-born design-duo Anthea Bebek & Tomislav Trcak, who are also at the helm of the brand’s creative efforts. MILLI POINT TWO is a menswear brand, although it emphasizes a unisex approach. It offers a variety of special-cut and highly curated garments that include Japanese denim & Italian leather outerwear & trousers, silk shirting, and t-shirts & sweatshirts of highest quality jersey cottons. The brand is heavily focused on delivering a blend of unprecedented traditional Italian manufacturing and outlandish, oversized, and eclectic silhouettes, often adorned with motifs created in collaboration with various independent artists.

The clothing itself is conceptualized to be very limited and of uncompromised quality, with a design philosophy that allows the focal pieces to truly speak for themselves in terms of their unique narrative, design, and meticulous attention to detail. Milli aims to deliver small, but highly effective collections with a strong technical foundation and a unique yet sound voice.

Schedule an appointment to visit Milli Point Two here. Learn more about Milli Point Two at their website: https://millipointtwo.co/

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Uniqlo Opens in Century City

Uniqlo Opens in Century City

by | Sep 23, 2024

UNIQLO, a global casual wear brand, originated in Japan and has grown into one of the largest clothing retailers in the world. Here’s a look at its history:

Early Beginnings (1949-1980s)

UNIQLO’s origins trace back to 1949, when Ogori Shōji, a men’s clothing retailer, was founded in Ube, Yamaguchi Prefecture, Japan. In 1984, the company opened its first casual wear store in Hiroshima under the name Unique Clothing Warehouse—this was eventually shortened to UNIQLO, which stands for “Unique Clothing.”

Expansion Across Japan (1990s)

During the early 1990s, UNIQLO adopted a business model inspired by American casual wear companies, focusing on high-quality, low-cost basic clothing. By 1994, it expanded to 100 stores in Japan. The brand’s success stemmed from its mass-production model, keeping costs low while delivering simple, functional designs.

Global Expansion and Fast Retailing (2000s)

In 2001, UNIQLO’s parent company Fast Retailing was formed, and the company began its global expansion. It opened stores in the UK, China, South Korea, and the U.S. in the early 2000s. While the UK venture initially struggled, UNIQLO quickly adapted its strategies and continued expanding internationally.

Innovation and Collaboration (2010s)

UNIQLO’s success has been driven by its innovative approach to technology and partnerships. It introduced revolutionary products like HEATTECH (thermal wear) and AIRism (breathable fabric), enhancing its reputation for functional, high-quality garments. Collaborations with prominent designers like Jil Sander, JW Anderson, and artists such as Kaws also helped elevate the brand’s profile globally.

Present Day (2020s)

UNIQLO now operates in over 25 countries and continues to grow, particularly in Asia and Europe. Its philosophy of providing “LifeWear” that is simple, stylish, and affordable has positioned it as a leader in global retail. UNIQLO also emphasizes sustainability, aiming to reduce waste and embrace eco-friendly practices.

UNIQLO remains one of the key players in Fast Retailing’s portfolio, alongside brands like GU and Theory, making it one of the largest apparel companies in the world.

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